Marketing Budget Planning · Expenses · Forecast
Scenario
All changes saved
Plan Overview

Dashboard

Set your annual budget target, then track allocation and actual spend for the year.

Looking ahead — $0 across 0 planned initiatives

Budget vs. Actual by Month

Monthly plan compared with recorded spend.
BudgetActual
No actuals recorded yet — log spend on the Actuals tab and this fills in.

Category Allocation

Share of the year's budget by category.

Cumulative Budget vs. Actual

Running totals through the year — trajectory vs plan.
BudgetActual

Credit Card Spend by Month

Logged card charges for ${''} (separate from the budget).

Biggest Variances

Where actual spend is furthest from plan.

Next 3 Months & Priorities

Planned spend just ahead, and the roadmap priority share.
Plan

Budget Builder

Add or remove categories and line items. Figures are monthly. The Prior Yr column shows last year's actuals for the same line.

Delete a category with the ✕ beside its name.
Track

Actuals Entry

Log real spend by month — including credit-card expenses. The faint figure under each cell is the plan.

Analyze

Variance Analysis

Budget vs. actual vs. prior year by category. Positive variance means under plan.

Accounting

Credit Card Reconciliation

Log every charge — what it was, its category, and where the money went. Kept separate from the budget. Pick a month and export a PDF to send to accounting.

Charges here are not counted in the marketing budget.
Forecast

Looking Ahead

Planned initiatives beyond the current budget years. Add anything you expect to fund, with a target timeframe and estimated cost.

Report

Management Reporting

A clean, presentation-ready summary of the selected year — copy any table straight into email or a spreadsheet, or export a file.

CSV

Spreadsheet export

Excel-ready file with every line item across the year's months, plus budget, actual, variance, and prior-year measures — and your Looking Ahead initiatives.

PDF

Leadership report

Branded PDF with the logo, target vs plan, category rollup with prior-year comparison, variance detail, and planned initiatives.

Copy tips. The Copy buttons put a tab-separated table on your clipboard — paste straight into Excel, Google Sheets, Word, or an email and it lands as a formatted table.
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